Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list. Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting...
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6 Ways LinkedIn Can Help Grow Your Business
LinkedIn may be a social website with tools for networking, references, and job hunting, but it has another huge potential. It can be a fantastic platform to grow your business as well — if you use it right. By Eliminating “Gatekeepers” If you’ve ever had to cold-call regularly, you’ll know what I mean when I...
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Four Ways to Get More Bang From Your Twitter Buck
Are you getting a measurable ROI from your Twitter marketing? Are you struggling to connect with your Twitter connections in a meaningful way? Signing up for a Twitter account for your business is only the beginning. One of the most important elements of success for a Twitter business account involves formulating a viable plan of...
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How to Easily & Effectively Follow Up with Prospects You’ve Met
It’s the frustration of most business owners I meet: You prospect, network, and mingle to generate leads and then… radio silence. Those people you worked so hard to turn into clients are not moving forward. What are you doing wrong? You meet so many quality leads that selling should be easy, right? Not quite. Consider...
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How to Turn a Cold Email List into a Warm One
How many times have you heard marketers claim “email marketing is dead”? Should you still care about creating and nurturing an email list? If you have an email list, could you benefit from implementing an email marketing strategy to turn your cold leads into hot ones? Do you know whether your list is cold or...
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Nailing On-Page SEO
Imagine if you opened a sensational amusement park in the middle of the desert. You find out that you’re going to be visited by a big entertainment magazine writer who is going to tell the world all about your park in their next issue, which will bring thousands of visitors to your gates every day....
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How to Increase Your Reach Using Content Syndication
Are you searching for ways to promote your site and increase your audience? Have you heard about content syndication but been confused about how to get started using it? Producing high quality content on a regular basis is the best way to grow your readership organically, but don’t overlook other ways to leverage assets you...
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