Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list. Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting...
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How to Determine the Exact Number of Leads You Need to Hit Next Month’s Sales Target
Do you stress each month about your team meeting its sales goals? Are you confident that the targets you’ve set are the most rational based on past performance and future company goals? Or, do you just periodically raise your numbers by a set percent? The five steps below will help you calculate the number of...
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How to Turn a Cold Email List into a Warm One
How many times have you heard marketers claim “email marketing is dead”? Should you still care about creating and nurturing an email list? If you have an email list, could you benefit from implementing an email marketing strategy to turn your cold leads into hot ones? Do you know whether your list is cold or...
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How to Increase Your Reach Using Content Syndication
Are you searching for ways to promote your site and increase your audience? Have you heard about content syndication but been confused about how to get started using it? Producing high quality content on a regular basis is the best way to grow your readership organically, but don’t overlook other ways to leverage assets you...
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